Who we are
PR BUILT AROUND UNDERSTANDING THE BUSINESS
HOUSE PR was built on a simple idea: good businesses are often overlooked because their value isn't communicated clearly. We help close that gap.
DIFFERENT WORLDS. ONE DISCIPLINE.
Our experience crosses industries because our process starts with learning—not assumptions.
We study the business, audience, media environment, and opportunity before deciding what the story should be or where it belongs.
That cross-industry perspective helps HOUSE PR connect ideas, audiences, and opportunities others may overlook.
New here? Explore our Services or Contact us for any questions or to get a free audit.
Case Study: Elevating WayBack Burgers’ Local Buzz
HOUSE PR elevated WayBack Burgers in Norwalk, CT, during their new ownership transition with a robust PR strategy. We spearheaded targeted media outreach, securing press coverage to announce the change, and crafted a compelling press release that highlighted their refreshed vision, among other successful press releases.
To boost visibility, we positioned their leadership for community engagement, collaborating with the local Boys and Girls Club (middle and high school) to launch an Ice Cream Day event, distributing press-friendly flyers across the plaza with support from local businesses like pizza shops, a spa, and a hotel. By pairing a hyper-local PR push with intensive front-of-house coaching, we turned a sleepy franchise into a neighborhood hangout for families and friends wanting to share a bite.
We implemented training for staff to run orders to tables, greet guests by name, and deliver ‘regular-status’ warmth every visit. We positioned Uber Eats and DoorDash orders as high priority and drove late-night-order specials through strategic digital campaigns and advertisements. The result? Google reviews rocketed from 2.3 to 4.8 stars, media coverage of the new late-night hours, and sales that jumped 118 % mid-week and 46 % on weekends. All within ONE year.